Since humans have been making dwellings, swifts have sought to live alongside them, usually finding gaps between the tops of the walls and the roves, looking for the highest places and the clearest flight paths.
Before that, they would probably have chosen holes in cliffs and trees as their natural habitat.
Holes in houses are an anathema in modern times, letting heat out and drafts in.
New houses usually don’t even have eaves to nest under.
Swifts often return to find their historic homes have disappeared and there is nowhere for them to nest.
Swifts seem to be attracted to the underneath of bargeboards, corner boxes, and drain pipes.
There's really one reason we offer 2 different entry designs for our swift under eave boxes. It's a matter of localised preferences for the swift population.
If the swifts in your area are more used to nesting in bargeboards or under eaves, then it is likely that a ladder-entry design will suit them better. They will be looking for nesting spaces in that orientation. Alternatively, if the natural architecture of the area means there are lots of natural crevasses at eye level for swifts to nest in - then it is likely that a front entry box would be more successful.
So what's the best way to tell what the local swift population does? Really it's a matter of observation. If there are loads of front entry swift boxes (that have nesting pairs) in the area - then front entry is likely to be more successful. The same goes for ladder-entry boxes.